<목차>
Ⅰ. 시장 평가 및 주요 이슈···························································································3
1. 개요·························································································································3
가. 시장 전망················································································································3
나. 주요 경제지표·········································································································3
2. 2021년 주요 이슈 및 전망························································································4
가. 코로나19와 DX의 가속·올림픽················································································4
나. 일본 안방에 확산된 신(新)한류················································································5
다. 포스트 코로나 글로벌 가치사슬 재편·······································································6
라. 애프터 코로나와 신성장 분야···················································································7
Ⅱ. 비즈니스 환경 분석·································································································10
1. 정치/경제/산업/정책 환경························································································10
2. 시장 분석·················································································································15
가. 시장 특성 및 전략적 가치·······················································································15
나. 수출·······················································································································16
다. 투자 진출···············································································································20
3. 한국과의 경제교류 및 주요 경협의제·······································································25
가. 교역·······················································································································25
나. 투자·······················································································································25
다. 주요 경제협력 의제································································································26
Ⅲ. 진출전략················································································································28
1. SWOT 분석 및 전략 도출·························································································28
2. 주요 이슈·산업별 진출전략·······················································································29
3. 한-일본 경제협력을 통한 진출전략···········································································40
첨부
1. 수출유망품목(상품)··································································································48
2. 수출유망품목(서비스)·······························································································53
3. 2021년도 KOTRA 주요 사업(잠정)···········································································56
4. 2021년도 주요 정치·경제 일정 및 유망 전시회 캘린더··············································58
부록
대(對) 일본 K패키지······································································································59
KOTRA
2021 일본 진출전략
공개일 : 2021-01-12조회수 : 5
