<목차>
Ⅰ. 시장 평가 및 주요 이슈···························································································3
개요························································································································3
가. 시장 전망···············································································································3
나. 중국 주요 경제지표··································································································5
2. 2021년 주요 이슈 및 전망·························································································6
가. (통상) 급격한 글로벌 밸류체인(GVC) 재편··································································6
나. (산업) 신(新)SOC 투자로 두 마리 토끼 잡기(경기부양·디지털 경제 전환)·····················10
다. (시장) 내수진작 및 소비 분화··················································································12
Ⅱ. 비즈니스 환경 분석································································································16
1. 정치/경제/산업/정책 환경························································································16
2. 시장 분석··············································································································29
가. 시장 특성 및 전략적 가치······················································································29
나. 교역·····················································································································32
다. 투자·····················································································································35
3. 한국과의 경제교류 및 주요 경협의제········································································37
가. 교역·····················································································································37
나. 투자·····················································································································38
다. 주요 경협의제········································································································40
Ⅲ. 진출전략···············································································································42
1. SWOT 분석 및 전략 도출························································································42
2. 주요 이슈·산업별 진출전략·······················································································43
3. 한-중국 경제협력을 통한 진출전략···········································································68
첨부
1. 수출유망품목(상품)·································································································77
2. 수출유망품목(서비스)······························································································84
3. 2021년도 KOTRA 주요 사업(잠정)············································································91
4. 2021년도 주요 정치·경제 일정 및 유망 전시회 캘린더················································93
부록
대(對) 중국 K패키지···································································································96
KOTRA
2021 중국 진출전략
공개일 : 2021-01-12조회수 : 5
