KOTRA

2021 대만 진출전략
공개일 : 2021-01-12조회수 : 5

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 차이잉원 집권 2기, 산업・경제 구조전환 박차 ···························································4
나. 인구구조 변화와 노동력 확보 대응노력 ·····································································5
다. GVC 재편 대응과 대외 협력 확대 ············································································6
Ⅱ. 비즈니스 환경 분석·········································································································8
1. 정치/경제/산업/정책 환경 ································································································8
2. 시장 분석·······················································································································16
가. 시장 특성 및 전략적 가치 ·······················································································16
나. 교역 ·························································································································17
다. 투자 유치 ·················································································································19
3. 한국과의 경제교류 및 주요 경협의제 ·············································································20
가. 교역 ·························································································································20
나. 투자 ·························································································································24
다. 주요 경제협력 의제 ··································································································25
Ⅲ. 진출전략························································································································27
1. SWOT 분석 및 전략 도출 ····························································································27
2. 주요 이슈・산업별 진출전략 ····························································································28
3. 한-대만 경제협력을 통한 진출전략 ················································································34
4. 진출 시 유의사항 ···········································································································39
첨 부
1. 수출유망품목(상품)··········································································································40
2. 수출유망품목(서비스) ······································································································42
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································43
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································44
부 록
대(對) 대만 K패키지············································································································45